Shot among the vast sand dunes of the Sharjah region, outside Dubai, this film traces a lineage of craft and legacy. Falconry, the four thousand year old art-form, is rooted in patience, trust, and devotion. The same elements Jacob Arabo, founder of the legendary Jacob & Co, applies to his design philosophy.

This paralleled ethos, is at the center for the concept of this film. Partnering with Jacob & Co, we chose The World Is Yours Dual Time Zone Watch. The design emulates the shape of the planet; a rounded dial with gold continents and deep blue water, with a curved sapphire crystal.

Additionally, Jacob & Co has a long-standing partnership with Bugatti. To make the world we created feel more in line with the brand, we found a Bugatti Chiron in a blue color to match the watch dial. The idea was to bring the watch into a world of heritage that felt timeless with the Falconry, then introduce the modern car to show the blend of the two worlds living together. This mirrors the timeless watch dial design, with the modern, complicated movement inside the case.